Lemke, F., Clark, M. and Wilson H. (2011) Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39, 846-869.

消费者偏好视角下在线餐饮企业外卖经营模式研究
Research on the Business Mode of Online Catering Enterprises Takeaway from the Perspective of Consumer Preference

张 昕    科研立项经费支持

现代市场营销Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.113004, July 30 2021

顾客体验感知视角下的酒店场景化营销研究
Research on Hotel Scenario-Based Marketing from the Perspective of Customer Experience Perception

章勇刚    科研立项经费支持

社会科学前沿Vol.12 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.126440, June 25 2023

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

在线餐饮类外卖消费者购买偏好实证研究
Empirical Study on the Consumer Preference of Online Catering Takeaway

陈银河, 张 昕    科研立项经费支持

现代市场营销Vol.8 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2018.83003, August 24 2018

基于客户体验的航空业积分联盟品牌形象研究
The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience

李纯青, 张 静, 曹 丽, 李松玲    国家自然科学基金支持

现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41002, January 24 2014

品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究
Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets

裘晓东, 刘汝聪, 甘沁凡, 韩旭童   

现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014