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基于消费者的动漫品牌资产模型的构建与实证研究
Construction and Empirical Research of Consumer-Based Animation Brand Equity Model

卢艳桥, 曹淑艳    科研立项经费支持

服务科学和管理Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2021.104013, July 15 2021

“古韵新光，非遗新质”徐州花灯品牌构建路径研究
Research on the Brand Construction Path of Xuzhou Lanterns: “Ancient Charm, New Light; Inheritance, New Quality”

许嘉旖, 仇 琛, 肖徐佳, 吴 越, 张馨禾, 孟 冉   

现代管理Vol.15 No.4, 全文下载: PDF XML DOI:10.12677/mm.2025.154113, April 29 2025

基于品牌个性理论的大学品牌塑造——以云南民族大学为例
University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University

杨世爱, 杨佳慧, 卢 泼, 杨凤梅   

社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024

自有品牌管理的研究方法综述
Overview on Research Method of Private Brand Management

张剑光, 程蓉, 袁胜军   

现代管理Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2017.71002, February 10 2017

CBBE模型下的国货品牌形象构建策略研究
Research on the Strategy of Domestic Brand Image Construction under CBBE Model

杨 杰   

国际会计前沿Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/fia.2024.133033, June 12 2024

营销投入与企业绩效相关性研究——基于国内运动品牌上市公司数据
Research on the Correlation between Marketing Investment and Enterprise Performance—Based on the Data of Domestic Sports Brand Listed Companies

蒋琬珺, 黄 娜   

运筹与模糊学Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.135422, September 25 2023