供应商能力营销的方式—基于客户推荐的视角How Suppliers Marketing Their Competence to Customers—From the Perspective of Customer Reference
刘石兰, 叶 娜 国家科技经费支持
现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52003, May 19 2015
内容创意与用户导向——小米公司抖音短视频内容营销策略探析Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin
陶可可
现代市场营销Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.104011, November 10 2020
中国跨境电商企业营销策略研究——以考拉海购为例Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping
徐 昂, 梅 燕
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022
品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets
裘晓东, 刘汝聪, 甘沁凡, 韩旭童
现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014
跨界产品整合度对品牌联合评价的影响研究Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation
李 雪
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016