Levin, I.P. and Gaeth, G.J. (1988) How consumer are affected by the framing of attribute information before and after consuming the product. Journal of Personality and Social Psychology, 52, 269-278.

多量与少价——产品价格份量策略中的促销框架效应
Larger Portions and Lower Price—The Sales Promotion Framing Effects in the Product Price and Portion Strategy

王作展冰, 李 宏   

现代管理Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mm.2025.152039, February 13 2025

基于文化消费的博物馆文创产品IP化设计开发策略研究——以杭州德寿宫遗址博物馆为例
Research on IP Design and Development Strategy of Museum Cultural and Creative Products Based on Cultural Consumption—Taking Hangzhou Deshou Palace Site Museum as an Example

余文欣   

设计Vol.9 No.3, 全文下载: PDF XML DOI:10.12677/design.2024.93318, June 13 2024

从类型属性和知情敏感出发：揭示食品信息不对称对消费心理忧虑的影响
From the Perspective of Type Attribute and Informed Sensitivity: Revealing the Influence of Food Information Asymmetry on Consumer Psychological Anxiety

谭 旭, 罗 枫, 孙萃苓    科研立项经费支持

统计学与应用Vol.13 No.6, 全文下载: PDF XML DOI:10.12677/sa.2024.136252, December 31 2024

现代消费心理下土特产包装设计的创新研究
Research on the Innovation of Packaging Design of Local Specialty under Modern Consumer Psychology

李 霜   

设计Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/Design.2024.91128, February 28 2024

浅析女性向潮玩IP设计方法论
Analyzing the Methodology of Female-Oriented Hip Game IP Design

许文慧, 梁学勇   

设计Vol.8 No.4, 全文下载: PDF HTML XML DOI:10.12677/Design.2023.84477, December 28 2023

先行信息水平对“白熊效应”前后目标搜索的影响
Research on the Influence of the Level of Antecedent Information on Target Search before and after the “White Bear Effect”

周 强    国家社会科学基金支持

心理学进展Vol.10 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2020.106090, June 10 2020