标题:
智慧的解构——看“恶搞文化”的流行与价值Deconstruction of Wisdom—See the Popularity and Val-ue of “Kuso”
作者:
赵朋飞, 邵宇, 田小莎
关键字:
恶搞, 创意, 流行性, 恶搞广告Kuso; Creativity; Fashion; Spoof Ads
期刊名称:
《Art Research Letters》, Vol.1 No.1, 2012-11-26
摘要:
以电脑与网络技术的普及为硬件环境，审美文化多元化为软件环境。恶搞成为当今社会中一种非常流行的文化。运用恶搞手法的广告作品在当今社会更能吸引受众的眼球，在传递信息方面起到更为有效的作用。应驾驭好“恶搞”这匹烈马，在道德和法律的框架下，智慧地将“恶搞文化”更富创意、更有利于商业或公益事业、更能为构建和谐社会服务的方面，展现给受众。
To the popularity of computer and network technology for the hardware environment, aesthetic and cultural diversity for the software environment. Jokes become a very popular community culture. Spoof of advertising may be more attractive to the audience’s eye in recent years, and play a more effective role in the transmission of information. We should manage “spoof”, the boisterous horse, under the framework of moral and law, wisdom to make “Kuso” more creative, more conducive to business or public welfare, and do benefit for the construction of a harmonious society to the public.