标题:
价值共创研究述评：内涵、演进与形成机制A Critical Review on Value Co-Creation: Connotations, Evolution and Mechanisms
作者:
袁亚忠, 胡观景
关键字:
价值共创, 产品主导逻辑, 服务主导逻辑, 顾客主导逻辑, 形成机制Value Co-Creation, Goods-Dominant Logic, Service-Dominant Logic, Customer-Dominant Logic, Formation Mechanisms
期刊名称:
《Service Science and Management》, Vol.5 No.1, 2016-01-12
摘要:
价值共创作为一种新型的价值创造模式，近年来已成为国内外学术界研究的热点之一，众多学者从各自角度对价值共创进行研究。但从现有研究文献来看，价值共创的概念还比较模糊，研究内容庞杂，界定不清，影响因素、产生结果以及形成机制尚未形成普遍共识。本文在文献梳理的基础上，首先对价值共创的内涵进行阐释，梳理价值共创在三种逻辑演进中的地位和作用；其次对价值共创的三种研究范式进行比较分析，在由此提出价值共创的发生机制；最后，在分析现有研究不足的基础上对未来研究进行展望。As a new pattern of value creation, value co-creation has become one of the hot topics in the do-mestic and foreign academic circles in recent years, many researchers have been carrying on it from many perspectives. From the existing research literature, however, the concept of value co-creation is still vague, the research content is complex and the definition is not clear, its antecedents, consequences and formation mechanisms have not yet formed a general consensus. Based on the literature review, the connotation of value co-creation is explained first, and its status and function from three types of dominant logic are combed. Second, three types of research paradigms on value co-creation are analysed comparatively, and the formation mechanisms of value co-creation is presented. Finally, we propose the directions for future research by summarizing the shortcomings of the current research.