标题:
B2C平台企业的供应商认证指标体系的实例研究The Case Study of Supplier Certification Index System in B2C E-Commerce Platform
作者:
黄逸珺, 王丽菊
关键字:
B2C电子商务, 供应商认证, 指标体系, 层次分析法B2C E-Commerce, Supplier Certification, Index System, AHP
期刊名称:
《Service Science and Management》, Vol.5 No.1, 2016-01-13
摘要:
以某电子商务平台企业为例，结合传统企业的供应商认证指标，在实地调研访谈的基础上，对不同合作模式的供应商进行分类，从前期准入和后期评估两个阶段建立B2C平台企业的供应商认证指标体系。最后运用层次分析法和模糊综合评价法相结合的方法建立评价模型，并通过问卷调查与调研获取指标数据进行实例分析，验证了认证指标和评价方法的有效性。
Taking an e-commerce platform as an example, combined with the traditional enterprise’s supplier certification index, the paper classifies different cooperation mode of suppliers, and then es-tablishes supplier certification index system of B2C platform enterprise from the early access and later evaluation two stages based on the field survey. Finally, we use analytic hierarchy process (AHP) and combine with fuzzy comprehensive evaluation method to establish evaluation model, and through the questionnaire survey to obtain data to carry on the example analysis, to verify the effectiveness of the authentication standards and evaluation methods.