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Holbrook, M.B. (1996) Customer Value—A Framework for Analysis and Research. Advances in Consumer Research, 23, 138-142. http://connection.ebscohost.com/c/articles/83431872/customer-value-framework-analysis-research

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• 标题: 虚拟结果—在线定制感知价值研究的一个重要节点Virtual Result—An Important Point in the Research of Perceived Value of Online Customization

  作者: 陈智勇

  关键字: 虚拟结果, 在线定制, 感知价值Virtual Result, Online Customization, Perceived Value

  期刊名称: 《Business and Globalization》, Vol.4 No.3, 2016-07-28

  摘要: 基于以往感知价值研究，结合在线定制具体情形，本文提出将虚拟结果作为在线定制研究节点的设想和初步方法。 Based on the previous research of perceived value, combined with the concrete scene of online customization, this paper suggests taking the virtual result as an important point.