Merle, A., Chandon, J.-L. and Roux, E. (2010) Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers. Production and Op-erations Management, 19, 503-514.
被以下文章引用:
标题: 虚拟结果—在线定制感知价值研究的一个重要节点Virtual Result—An Important Point in the Research of Perceived Value of Online Customization
作者: 陈智勇
关键字: 虚拟结果, 在线定制, 感知价值Virtual Result, Online Customization, Perceived Value
期刊名称: 《Business and Globalization》, Vol.4 No.3, 2016-07-28
摘要: 基于以往感知价值研究，结合在线定制具体情形，本文提出将虚拟结果作为在线定制研究节点的设想和初步方法。 Based on the previous research of perceived value, combined with the concrete scene of online customization, this paper suggests taking the virtual result as an important point.