标题:
购物中心消费者停留时间对交叉购买行为的影响：一个理论框架The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model
作者:
沈凯丽
关键字:
停留时间, 感知价值, 交叉购买行为 Shopping Duration, Customer Perceived Value, Cross-Shopping Behavior
期刊名称:
《Modern Marketing》, Vol.6 No.4, 2016-11-15
摘要:
消费者在购物中心的停留时间对其购买行为有着重要影响，在国外关于购物中心的研究中已经有一些初步的结论。本文在总结国内外文献研究的基础上，以中国购物中心的发展为研究背景，构建购物中心消费者停留时间与其交叉购买行为的研究模型。以期为下一步研究提供研究基础。
There have been some Initial conclusions abroad about the impact of customer shopping duration on their cross-shopping behavior in the shopping mall. This paper aims to create the research model of customer shopping duration on cross-shopping behavior and tries to contribute to the future research based on the past research results at home and abroad in the background of cur-rent situation of China’s shopping mall.