基于SICAS模型的蜜雪冰城社交媒体营销策略研究
Research on Social Media Marketing Strategy of MIXUE Ice Cream&Tea Based on SICAS Model

李 晗, 刘媛华   

运筹与模糊学 Vol.15 No.1, February 21 2025, PDF, , XML DOI:10.12677/orf.2025.151039  被引量

电商模式下博物馆文创产品营销策略研究
Research on the Marketing Strategy of Cultural and Creative Products of Museums under the E-Commerce Model

高 娥   

电子商务评论 Vol.14 No.5, May 15 2025, PDF, , XML DOI:10.12677/ecl.2025.1451340  被引量

高职中外合作办学市场营销专业双语教学模式探索
Exploring of Bilingual Teaching Model for Marketing Major of Sino-Foreign Cooperative Education in College

王 夏, 蔡宝玉, 张 茜    科研立项经费支持

创新教育研究 Vol.9 No.2, April 9 2021, PDF, HTML, XML DOI:10.12677/CES.2021.92048  被引量

都匀毛尖茶产业营销策略分析——基于SWOT模型
Marketing Strategy Analysis of Duyun Mao Jian Tea Industry—Based on SWOT Model

金奥飞   

电子商务评论 Vol.14 No.3, March 28 2025, PDF, , XML DOI:10.12677/ecl.2025.143834  被引量

新零售背景下休闲食品行业的营销模式创新研究
Research on Marketing Model Innovation of Snack Food Industry under the Background of New Retail

王 丹   

电子商务评论 Vol.14 No.1, January 23 2025, PDF, , XML DOI:10.12677/ecl.2025.141374  被引量

网红经济背景下电商营销模式的创新与发展研究
Research on Innovation and Developmentof E-Commerce Marketing Model under the Background of Internet Celebrity Economy

赵 甜   

电子商务评论 Vol.14 No.2, February 28 2025, PDF, , XML DOI:10.12677/ecl.2025.142653  被引量

供销合作社助农项目绩效评价模型的构建与应用
Construction and Application of Performance Evaluation Model for Agricultural Assistance Projects of Supply and Marketing Cooperatives

孙 丽   

现代管理 Vol.14 No.9, September 10 2024, PDF, , XML DOI:10.12677/mm.2024.149249  被引量

基于纵向数据半参数混合效应模型的网络营销影响因素研究
Research on the Influencing Factors of Online Marketing Based on Longitudinal Data Semi Parametric Mixed Effects Model

汪韫頔, 毛 围   

电子商务评论 Vol.13 No.4, November 18 2024, PDF, , XML DOI:10.12677/ecl.2024.1341544  被引量

基于RFMF模型和K-Means方法的公募基金用户精细化营销
Meticulous Marketing of Mutual Fund Customers Based on RFMF Model and K-Means Method

黄先林   

金融 Vol.9 No.6, November 6 2019, PDF, HTML, XML DOI:10.12677/FIN.2019.96070  被引量

新零售模式下生鲜商品的营销研究——以盒马为例
Research on the Marketing of Fresh Goods under the New Retail Model—Take Freshippo as an Example

詹思思   

电子商务评论 Vol.14 No.2, February 24 2025, PDF, , XML DOI:10.12677/ecl.2025.142576  被引量