直播商务中虚拟主播对消费者购买意愿的影响研究
Research on the Influence of Virtual Anchors on Consumers’ Purchase Intention in Live Streaming Commerce

乔飞燕   

运筹与模糊学 Vol.13 No.6, December 14 2023, PDF, HTML, XML DOI:10.12677/ORF.2023.136648  被引量

消费者思维风格对AI设计产品购买意愿的影响机制
The Influence Mechanism of Consumer Thinking Styles on Purchase Intention for AI-Designed Products

张楚茵, 张 玮   

心理学进展 Vol.15 No.4, April 23 2025, PDF, , XML DOI:10.12677/ap.2025.154239  被引量

探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量
The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables

陈嘉敏, 蔡伟宁   

现代市场营销 Vol.6 No.3, August 11 2016, PDF, HTML, XML DOI:10.12677/MOM.2016.63005  被引量

在线购物评论特性对消费者信任以及购买意愿的影响研究
The Impact of Online Shopping Review Characteristics on Consumers’ Trust and Purchase Intention

宋佩霖, 张 悦, 廖烨鹏, 罗诗雅, 李 岩   

社会科学前沿 Vol.13 No.10, October 29 2024, PDF, , XML DOI:10.12677/ass.2024.1310935  被引量

直播电商中情感支持对老年人购买意愿的影响研究
Research on the Influence of Emotional Support on the Purchase Intention of the Elderly in Live E-Commerce

汪紫莹   

电子商务评论 Vol.14 No.4, April 25 2025, PDF, , XML DOI:10.12677/ecl.2025.1441079  被引量

服装社交电商网络口碑对消费者购买意愿的影响
The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention

赵茂林, 曲洪建   

运筹与模糊学 Vol.13 No.2, April 25 2023, PDF, HTML, XML DOI:10.12677/ORF.2023.132113  被引量

文创产品体验对顾客购买意愿的影响：知识水平的调节效应
The Influence of Cultural and Creative Product Experience on Customers’ Purchase Intention: The Moderating Effect of Knowledge Level

孔云飞, 杨礼茂   

社会科学前沿 Vol.13 No.5, May 17 2024, PDF, , DOI:10.12677/ass.2024.135378  被引量

商品新颖性对不同认知风格大学生购买意愿的影响研究
A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles

师金阳, 马学海    科研立项经费支持

心理学进展 Vol.14 No.1, January 26 2024, PDF, HTML, XML DOI:10.12677/AP.2024.141046  被引量

新中式服装感知价值对Z世代购买意愿的影响研究
Research on the Impact of Perceived Value of New Chinese Clothing on Generation Z’s Purchase Intention

刘 芳, 李含伟   

建模与仿真 Vol.12 No.5, September 25 2023, PDF, HTML, XML DOI:10.12677/MOS.2023.125437  被引量

基于虚拟社区的社会化分享对Z世代购买意愿的影响
The Impact of Social Sharing Based on Virtual Community on the Purchase Intention of Gen Z

吕 盼, 朱小栋, 田红利    国家自然科学基金支持

运筹与模糊学 Vol.14 No.1, February 18 2024, PDF, HTML, XML DOI:10.12677/ORF.2024.141009  被引量