“双碳”目标驱动下喜茶“绿色式”品牌传播策略研究——基于使用与满足理论的分析
Research on the “Green” Brand Communication Strategy of Heytea Driven by the “Double Carbon” Goal—Analysis Based on the Theory of Usage and Satisfaction

吴宿蜻   

社会科学前沿 Vol.12 No.6, June 19 2023, PDF, HTML, XML DOI:10.12677/ASS.2023.126421  被引量

网生纪录片创新表达的传播策略分析——基于哔哩哔哩APP的实证研究
Analysis of Communication Strategies for Innovative Expression of Online Documentary —An Empirical Study Based on the Bilibili APP

徐梦檠   

新闻传播科学 Vol.13 No.2, February 26 2025, PDF, , XML DOI:10.12677/jc.2025.132038  被引量

新媒体视域下中国乡村文化对外传播策略研究——以云南民族村为例
Research on Overseas Publicity Strategies of Chinese Rural Culture from the Perspective of New Media—A Case Study of Yunnan Ethnic Village

仵 彤, 郑亚丽, 许 睿   

新闻传播科学 Vol.12 No.2, April 9 2024, PDF, HTML, XML DOI:10.12677/jc.2024.122050  被引量

共情与连接——B站新华社官方账号社交化运营与传播策略研究
Empathy and Connection—A Study on the Social Operation and Communication Strategy of the Official Account of Xinhua News Agency on Bilibili

余知博   

新闻传播科学 Vol.12 No.5, October 12 2024, PDF, , XML DOI:10.12677/jc.2024.125200  被引量

融媒体视域下曲艺类非遗的传播策略研究——以凤阳花鼓为例
Research on Communication Strategy of Folk Art Intangible Cultural Heritage from the Perspective of Convergence Media—Taking Fengyang Flower Drum as an Example

史玉平, 黄文龙    科研立项经费支持

新闻传播科学 Vol.11 No.2, June 21 2023, PDF, HTML, XML DOI:10.12677/JC.2023.112054  被引量

信息时代中华文化海外传播策略分析——以赣南客家文化为例
Analysis of the Overseas Dissemination Strategy of Chinese Culture in the Information Age—A Case Study of Hakka Culture in Southern Gansu

温婉君   

新闻传播科学 Vol.13 No.3, March 19 2025, PDF, , XML DOI:10.12677/jc.2025.133060  被引量

“一带一路”倡议下中国传统文化外译与对外传播策略分析
Analysis of the Translation and External Communication Strategy of Traditional Chinese Culture under “the Belt and Road” Initiative

迟聪聪, 蔡梦雨, 张素风   

现代语言学 Vol.13 No.1, January 20 2025, PDF, , XML DOI:10.12677/ml.2025.131039  被引量

新媒体视域下新时代老区精神网络传播策略研究——以来安半塔镇为例
A Study on the Network Communication Strategy of Spirit in the New Era Old Area from the Perspective of New Media—Taking Lai’an Banta Town as an Example

赵宇婷, 张 璐    科研立项经费支持

新闻传播科学 Vol.12 No.2, April 17 2024, PDF, HTML, XML DOI:10.12677/jc.2024.122064  被引量

粉丝参与背景下主旋律电影传播策略研究——以《我和我的祖国》为例
Research on the Communication Strategy of Main Theme Movies in the Context of Fan Participation—Taking “My People, My Country” for an Example

王竹雨   

新闻传播科学 Vol.13 No.2, February 10 2025, PDF, , XML DOI:10.12677/jc.2025.132026  被引量

跨文化视域下内陆三线城市形象对外传播策略研究——以乌兰察布为例
Research on External Communication Strategies for the Image of Third-Tier Inland Cities in Cross-Cultural Perspective—Taking Ulanqab as an Example

王 琪   

新闻传播科学 Vol.12 No.2, April 25 2024, PDF, HTML, XML DOI:10.12677/jc.2024.122074  被引量