5A模型视角下电影《消失的她》的新媒体营销传播策略研究
The Study of New Media Marketing Communication Strategies for the Film “Lost in the Star” from the Perspective of 5A Model

肖江莲   

新闻传播科学 Vol.12 No.6, December 3 2024, PDF, , XML DOI:10.12677/jc.2024.126214  被引量

传承与创新：基于大创项目的中医药文化传播策略研究
Inheritance and Innovation: Research on Communication Strategies for Traditional Chinese Medicine Culture Based on College Students’ Innovation and Entrepreneurship Training Program

刘 磊, 庄 艺    科研立项经费支持

社会科学前沿 Vol.14 No.4, April 16 2025, PDF, , XML DOI:10.12677/ass.2025.144282  被引量

网生纪录片创新表达的传播策略分析——基于哔哩哔哩APP的实证研究
Analysis of Communication Strategies for Innovative Expression of Online Documentary —An Empirical Study Based on the Bilibili APP

徐梦檠   

新闻传播科学 Vol.13 No.2, February 26 2025, PDF, , XML DOI:10.12677/jc.2025.132038  被引量

中缅边境景颇族“目瑙纵歌”国际传播的民间交往实践与策略研究
Research on Folk Interaction Practices and Strategies of International Communication of Jingpo’s “Munao Zongge Festival” on the China-Myanmar Border

洪一丹, 张凤娇, 邵佳琦, 杨晨曦    科研立项经费支持

新闻传播科学 Vol.12 No.3, June 18 2024, PDF, , XML DOI:10.12677/jc.2024.123116  被引量

跨文化传播视角下《哪吒之魔童闹海》字幕翻译策略研究
Study on Subtitle Translation Strategies of Ne Zha: Demon Child Conquers the Sea from the Perspective of Cross-Cultural Communication

范露丹   

现代语言学 Vol.13 No.4, April 30 2025, PDF, , XML DOI:10.12677/ml.2025.134421  被引量

用外语讲好方言故事：英语专业大创在数字时代的文化交际创新策略
Telling Dialect Stories Well in a Foreign Language: Innovative Strategies of Cultural Communication for English Major Entrepreneurship Project in the Digital Era

刘楚然, 张荷慧, 王圣男, 陈梦江, 刘福程    科研立项经费支持

创新教育研究 Vol.13 No.5, May 8 2025, PDF, , XML DOI:10.12677/ces.2025.135304  被引量

女性健康类短视频传播特点及策略研究——以b站“六层楼先生”为例
Study on the Communication Characteristics and Strategies of Women’s Health Short Videos—Taking “Mr. Sixth Floor” on Bilibili as an Example

刘乃荣, 张文华, 吕 薇   

新闻传播科学 Vol.12 No.3, June 17 2024, PDF, , XML DOI:10.12677/jc.2024.123114  被引量

跨文化视域下内陆三线城市形象对外传播策略研究——以乌兰察布为例
Research on External Communication Strategies for the Image of Third-Tier Inland Cities in Cross-Cultural Perspective—Taking Ulanqab as an Example

王 琪   

新闻传播科学 Vol.12 No.2, April 25 2024, PDF, HTML, XML DOI:10.12677/jc.2024.122074  被引量

从濒危到赋权——探索多模态人工智能技术赋能语言多样性保护及推动国际传播战略创新
From Endangerment to Empowerment—An Exploration of Multimodal AI Technologies in Linguistic Diversity Conservation and International Communication Strategies Innovation

林叶芊芊, 张馨心   

现代语言学 Vol.12 No.6, June 30 2024, PDF, , XML DOI:10.12677/ml.2024.126496  被引量

国际视域下北京冬奥会的对外传播策略与效果分析——以YouTube平台CGTN账号为例
International Perspective on Overseas Communication Strategies and Effects of the 2022 Beijing Winter Olympics: A Case Study of CGTN’s Channel on YouTube

丛 怡   

新闻传播科学 Vol.12 No.4, August 20 2024, PDF, , XML DOI:10.12677/jc.2024.124169  被引量