代糖产品认知现状及消费者购买意愿影响因素分析
Analysis of the Current Situation of the Perception of Sugar Substitute Products and Factors Influencing Consumers’ Purchase Intention

朱婵媛, 张紫琼, 涂现峰   

统计学与应用 Vol.12 No.4, August 10 2023, PDF, HTML, XML DOI:10.12677/SA.2023.124092  被引量

直播带货模式对顾客购买意愿的影响研究——体验价值的中介作用
Research on the Influence of Live Commerce Mode on Customers’ Purchase Intention—The Mediating Role of Experiential Value

田 梅, 金玉兰   

应用数学进展 Vol.11 No.6, June 16 2022, PDF, HTML, XML DOI:10.12677/AAM.2022.116368  被引量

消费者对有机茶的认知及购买意愿分析——以福建市场为例
Analysis on Consumers’ Cognition and Purchase Intention of Organic Tea—Taking Fujian Market as an Example

李彬彬, 陈怡莹, 张有中   

农业科学 Vol.12 No.12, December 9 2022, PDF, HTML, XML DOI:10.12677/HJAS.2022.1212166  被引量

国货美妆的新浪潮——顾客感知价值驱动购买意愿的机理研究
A New Wave of Domestic Beauty—Research on the Mechanism of Customers’ Perceived Value Driving Purchase Intention

刘昕琳   

运筹与模糊学 Vol.14 No.3, June 30 2024, PDF, , XML DOI:10.12677/orf.2024.143357  被引量

基于脑电实验的品牌刻板印象对消费者购买意愿的影响研究
Research on the Effect of Brand Stereotypes on Consumers’ Purchase Intention Based on EEG Experiments

郑 弘, 郭石青    科研立项经费支持

电子商务评论 Vol.14 No.1, January 28 2025, PDF, , XML DOI:10.12677/ecl.2025.141425  被引量

品牌认同视角下影响者对消费者购买意愿的影响及机制研究
Research on the Influence and Mechanism of Influencer on Consumers’ Purchase Intention from the Perspective of Brand Identification

谢楚洋   

现代管理 Vol.14 No.8, August 26 2024, PDF, , XML DOI:10.12677/mm.2024.148227  被引量

基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究
Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention

王贝雯, 刘东胜   

电子商务评论 Vol.12 No.1, February 21 2023, PDF, HTML, XML DOI:10.12677/ECL.2023.121004  被引量

消费者感知对有机农产品购买意愿研究——基于SOR理论的实证分析
A Study of Consumer Perceptions on the Purchase Intention of Organic Agricultural Products—An Empirical Analysis Based on SOR Theory

刘思成   

社会科学前沿 Vol.12 No.6, June 8 2023, PDF, HTML, XML DOI:10.12677/ASS.2023.126386  被引量

直播电商中社交互动对消费者态度及购买意愿的影响
The Influence of Social Interaction on Customers’ Attitude and Purchase Intention in Live E-Commerce

陶梦婷   

电子商务评论 Vol.14 No.3, March 14 2025, PDF, , XML DOI:10.12677/ecl.2025.143735  被引量

网络直播背景下城镇居民农产品消费意愿与行为一致性研究
Research on Consistency of Intention and Behavior of Urban Residents to Purchase Agricultural Products from Live Streaming

王金良, 贾冀南, 郭晓磊    科研立项经费支持

统计学与应用 Vol.10 No.6, November 30 2021, PDF, HTML, XML DOI:10.12677/SA.2021.106098  被引量