效率与权利的博弈：AI个性化营销的隐私风险与合规路径研究
The Game between Efficiency and Power: Research on Privacy Risk and Compliance Path of AI Personalized Marketing

徐 盼   

电子商务评论 Vol.14 No.4, April 29 2025, PDF, , XML DOI:10.12677/ecl.2025.1441182  被引量

基于数据驱动决策的品牌营销策略研究综述与展望
A Review and Prospect of Brand Marketing Strategies Based on Data-Driven Decision Making

张学师   

电子商务评论 Vol.14 No.3, March 24 2025, PDF, , XML DOI:10.12677/ecl.2025.143787  被引量

顾客感知价值视角下电商平台个性化推荐系统优化研究
Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value

郭耀天   

现代市场营销 Vol.12 No.2, May 31 2022, PDF, HTML, XML DOI:10.12677/MOM.2022.122005  被引量

人工智能与消费者体验：如何利用AI技术提升营销效果
Artificial Intelligence and Consumer Experience: How to Leverage AI Technology to Enhance Marketing Effectiveness

江语童   

电子商务评论 Vol.14 No.3, March 11 2025, PDF, , XML DOI:10.12677/ecl.2025.143703  被引量

基于人工智能经济的市场需求转型与营销策略创新
Transformation of Market Demand and Marketing Strategy Innovation Based on Artificial Intelligence Economy

李梓田   

现代管理 Vol.14 No.10, October 23 2024, PDF, , XML DOI:10.12677/mm.2024.1410308  被引量

4I理论视角下国产女性题材电影营销策略研究
Research on Marketing Strategies of Domestic Female-Themed Films from the Perspective of 4I Theory

李永康   

电子商务评论 Vol.13 No.3, July 30 2024, PDF, , XML DOI:10.12677/ecl.2024.133547  被引量

数字经济时代下电商平台营销策略的创新与变革
The Innovation and Transformation of E-Commerce Marketing Strategies in the Digital Age

杨 萍   

电子商务评论 Vol.14 No.4, April 30 2025, PDF, , XML DOI:10.12677/ecl.2025.1441208  被引量

社交媒体在体育产品网络营销中的应用及其效果
The Application and Effectiveness of Social Media in the Online Marketing of Sports Products

熊 倩   

电子商务评论 Vol.13 No.3, July 26 2024, PDF, , XML DOI:10.12677/ecl.2024.133536  被引量

大数据技术推动市场营销创新性发展：机理与对策
Big Data Technology Promotes Marketing Innovation Development: Mechanism and Countermeasures

龙习曌   

电子商务评论 Vol.13 No.3, August 7 2024, PDF, , XML DOI:10.12677/ecl.2024.133710  被引量

自媒体视阈下民族文化产品的市场营销探析
Exploring the Marketing of National Cultural Products under the Threshold of Self-Media

张淇美   

电子商务评论 Vol.13 No.2, May 29 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132334  被引量