ECL  >> Vol. 4 No. 3 (August 2015)

    Research on Cultural Product Marketing—Thinking of Korean Dramas’ Effect in China

  • 全文下载: PDF(413KB) HTML   XML   PP.45-50   DOI: 10.12677/ECL.2015.43007  
  • 下载量: 1,834  浏览量: 5,177  


常璇,陈守则:长春工业大学经济管理学院,吉林 长春

文化产品市场营销韩剧Cultural Product Marketing Management Korean Dramas



Under the background of global economic integration, cultural industry is bound to become the most potential part in economic growth in the new century. As the most important industry in Ko-rea, the television industry is very hot in China. Not only can it spread traditional culture of Korea, but also lead to considerable economic benefits. The characteristics of the cultural product are briefly analyzed, its effect in China is introduced and the reasons of its successful marketing are explained. The purpose of this paper is to bring enlightenment for our country’s media products.

常璇, 陈守则. 文化产品营销探究—对韩剧中国效应的思考[J]. 电子商务评论, 2015, 4(3): 45-50.