大数据背景下A企业核心竞争力提升策略

The Strategy to Improve A Company’s Core Competitiveness in the Context of Big Data

摘要: 伴随着大数据时代的到来，企业经营模式将会发生深刻变化。要想更好地提升企业的核心竞争力，就要深入挖掘大数据的特质和各种独特优势。本文依托于大数据、企业竞争力与企业核心竞争力等相关理论，以快捷酒店作为研究对象，探讨了A企业核心竞争力的提升措施。

Abstract: The business model of enterprises will undergo profound changes with the advent of the era of big data. It is necessary to dig into the characteristics and unique advantages of big data to better en-hance the core competitiveness of enterprises. This paper takes fast hotels as the research object to discuss the improvement measures of a company’s core competitiveness based on big data, corporate competitiveness and corporate core competitiveness and other relevant theories.