数字媒介时代的动态海报视觉语言特征探析

Analysis of Visual Language Features of Dynamic Posters in the Digital Media Era

摘要: 数字媒介的迅猛发展不仅改变了人们的生活方式，也推动着艺术表达形式和审美情趣的不断演变。在新技术浪潮的驱动下，海报设计在新的语境中焕发新的生命。动态海报设计作为数字媒介下的创新产物，融合了艺术与科技，成为了二者创新设计的推动力。该文论述动态海报概念界定，并初步探析在媒介形态影响下动态海报的视觉语言构成要素及特征，总结和提炼动态海报的艺术表现和传播优势。为数字媒介背景下的海报设计理念与方法提供可行性参考，以满足不断发展的大众审美需求。

Abstract: The rapid development of digital media has not only changed people's lifestyles, but also driven the continuous evolution of artistic expression and aesthetic taste. In the new technological context, poster design has taken on new forms. Dynamic poster design, as an innovative product of digital media, integrates art and technology, becoming a driving force for innovative design in both fields. This article discusses the concept of dynamic posters and preliminarily analyzes the visual language elements and characteristics of dynamic posters under the influence of media forms. At the same time, it summarizes and extracts the artistic expression and communication advantages of dynamic posters, providing feasible references for the concept and methods of poster design in the context of digital media to meet the evolving aesthetic needs of the public.