森林康养与民宿旅游相结合的产业合作模式探究

Exploration of the Industrial Cooperation Model of Forest Therapy Integrated with Homestay Tourism

摘要: 在健康中国战略与乡村振兴战略协同推进背景下，北京地区森林康养产业依托优质生态资源展现出显著市场潜力。然而，基础设施不完善、适宜疗养期短、带动林区经济能力有限等问题依然存在；同期京郊民宿旅游发展成熟、淡旺季差异较小，却面临同质化竞争激烈、客源稳定性不足的困境。二者在地域分布与目标客群上的高度契合性，为产业融合提供了天然基础。本文以北京八达岭森林康养基地与思落里精品民宿为研究对象，通过文献研究、实地调研与问卷调查法，梳理二者资源特征与合作优势，创新构建“组织分工–利益共享–服务标准化–季节课程联动”的四维合作模式框架。研究表明，该模式可有效弥补森林康养基础设施短板、破解民宿同质化难题，同时为农村经济发展提供“就业增收–农产品增值–文旅业态升级”的新路径，为京郊乃至全国森林康养与民宿旅游产业融合提供实践参考。

Abstract: Against the backdrop of the coordinated advancement of the Healthy China Strategy and the Rural Revitalization Strategy, the forest therapy industry in Beijing has demonstrated significant market potential by virtue of its high-quality ecological resources. However, issues such as inadequate infrastructure, short duration of suitable recuperation periods, and limited capacity to drive the economic development of forested areas still persist. During the same period, homestay tourism in the suburbs of Beijing has achieved mature development with smaller gaps between peak and off-seasons, yet it faces dilemmas including intense homogeneous competition and insufficient stability of customer sources. The high alignment between the two sectors in terms of geographical distribution and target customer groups provides a natural foundation for industrial integration. Taking the Beijing Badaling Forest therapy Base and Siluoli Boutique Homestay as research subjects, this study sorts out their resource characteristics and cooperation advantages through methods of literature review, field research, and questionnaire surveys, and innovatively constructs a framework of a four-dimensional cooperation model featuring “organizational division of labor-benefit sharing-service standardization-seasonal curriculum linkage”. The research indicates that this model can effectively address the shortcomings in the infrastructure of the forest therapy industry, resolve the issue of homestay homogenization, and meanwhile provide a new path for rural economic development, namely “employment and income growth-value addition of agricultural products-upgrading of cultural and tourism formats”. It also offers practical references for the integration of the forest therapy industry and homestay tourism industry in the suburbs of Beijing and even across the country.