从技术融合到体验重塑：AR赋能海岛游艇旅游的潜力、风险与场景构建

From Technological Integration to Experience Reconfiguration: Potential, Risks, and Scenario Design of AR-Enabled Island Yacht Tourism

摘要: 海岛游艇旅游正处在一个临界点：体验趋向同质，环境承载力承压，价值创造遭遇瓶颈。单纯的景观消费已难以满足深度沉浸的市场期待。在此背景下，增强现实(AR)技术能否成为撬动产业升级的杠杆？本研究锚定这一具体问题，试图超越对技术潜力的泛泛而谈，致力于构建一个兼具建构性与批判性的管理分析框架。核心贡献在于研究并未将AR视为简单的工具叠加，而是将其定义为一种“体验重构媒介”，据此分析出认知升维、情境重构、互动革新、服务进化与价值延伸五个关键作用维度。与此同时，研究以审慎的管理者视角，直面技术可能侵蚀的体验真实性及由此衍生的伦理风险。基于上述“潜力–反思”的双重研判，本研究将管理构想转化为一套可操作的场景设计方案。这套方案聚焦于五个审慎落地的具体场景：多维信息解说系统、沉浸式海洋叙事、乘客互动共创流程、智能伴随服务体系以及可持续旅游行为引导模块。它们共同构成了一条从理论洞察到负责任实践的转化路径。研究表明，AR技术的深层次价值，在于其促发的虚实融合与智能交互，这能够从根本上推动高端海岛游艇旅游的产品范式迁移——从被动、表层的观光，转向主动、深度的沉浸与共创。最终，本研究为构想一种融合创新性、可持续性与伦理关怀的未来高端海洋旅游体验，提供了必要的管理理论注脚与实践导航。

Abstract: Island yacht tourism stands at a critical threshold: experiences are growing homogenized, environmental carrying capacity is strained, and value creation has reached a bottleneck. Pure landscape-centric consumption can no longer satisfy the market’s appetite for in-depth immersive experiences. Against such a backdrop, could Augmented Reality (AR) technology serve as a catalyst for industrial upgrading? Centering on this precise question, this study moves beyond superficial discourses on technological potential, aiming to forge a management analytical framework that balances constructiveness with critical scrutiny. Its core contribution lies in framing AR not as a mere supplementary tool, but as an “experience reconstruction medium”—a conceptualization that underpins the identification of five pivotal functional dimensions: cognitive elevation, situational restructuring, interactive innovation, service advancement, and value extension. Concurrently, adopting a prudent managerial lens, the study confronts head-on the risk that technology may erode the authenticity of experiences, along with the ethical dilemmas this erosion entails. Building on this dual assessment of “potential versus reflection”, the study translates its management propositions into a suite of actionable scenario design protocols. These protocols zero in on five specific scenarios for cautious deployment: a multi-dimensional information interpretation system, immersive marine storytelling, a passenger-centric interactive co-creation process, an intelligent companion service system, and a sustainable tourism behavior guidance module. Collectively, they map out a transformative trajectory from theoretical insight to responsible practice. The research demonstrates that the profound value of AR technology resides in the virtual-real integration and intelligent interaction it enables—capabilities that can fundamentally drive a paradigm shift in high-end island yacht tourism: away from passive, surface-level sightseeing and toward active, in-depth immersion and co-creation. Ultimately, this study lays the necessary managerial theoretical groundwork and offers practical guidance for envisioning a future high-end marine tourism experience that weaves together innovation, sustainability, and ethical consideration.