AIGC赋能徽派建筑在阿拉伯世界传播路径与成效——以安徽宏村为例

AIGC-Enabled Dissemination Pathways and Efficacy of Huizhou Architecture in the Arab World—A Case Study of Hongcun, Anhui

摘要: AI时代的到来为各行各业带来了巨大转变，同时也创造了更多的机会和可能。文化遗产的国际传播已成为促进文明对话和增强文化软实力的重要方法。徽派建筑作为中华建筑美学的典范，在阿拉伯世界传播时经常面临“文化折扣”，即价值下降和传播受阻。生成式人工智能(AIGC)通过其风格迁移、多模态生成和叙事重构的能力，帮助文化符号的转译和活化，使跨文化交流成为可能。本研究以宏村为例，研究生成式人工智能如何通过视觉融合、叙事再造和体验互动来促进文化理解和价值认同，并为中华文化“走出去”提供技术和内容层面的创新思路。

Abstract: The advent of the AI era has brought profound transformations to all industries while creating new opportunities and possibilities. International dissemination of cultural heritage has become a vital means of fostering intercultural dialogue and enhancing cultural soft power. Huizhou-style architecture, a model of Chinese architectural beauty, frequently encounters “cultural discounting”—a reduction in value and barriers to distribution—when it is introduced to the Arab world. Through its multimodal generation, style transfer, and narrative reconstruction capabilities, generative AI (AIGC) makes it easier to translate and revitalize cultural symbols, facilitating cross-cultural communication. This study examines how generative AI fosters cultural understanding and value recognition through visual fusion, narrative reconstruction, and experiential interaction using Hongcun as a case study. It provides cutting-edge methods for promoting the global spread of Chinese culture at both the technological and content levels.