基于职教云平台的混合式教学模式改革探究——以《市场营销》为例

Research on Reforming of Hybrid Teaching Mode Based on ICVE—Taking “Marketing” as an Example

摘要: 随着数字化与信息化的发展，以教师课堂面授为主的传统教学模式已经不能满足高职学生日益多样化的学习需求，以“线上 + 线下”相结合的混合式教学模式引发了热潮。混合式教学模式保留了传统教学中的课堂体验，又引发挥了数字化教学可重复、碎片化的优势，是未来教育模式发展的趋势之一。本文结合本校中外合作办学市场营销专业的现状，以职教云平台为例，借鉴加方优质专业教学资源，设计了《市场营销》课程课前、课中及课后的混合式教学模式，以期发挥教育信息化的优势，提升教学效果。

Abstract: With the development of digital and informatization, traditional teaching mode such as face-to-face teaching can’t meet the increasingly diverse learning needs of higher vocational students. Hybrid teaching mode “online and offline” triggered a boom. Hybrid teaching mode preserves traditional face-to-face classroom experience, and combines the advantage of repeatable and fragmentation digital teaching, which is one of the trend of the development of the education mode in future. Based on of Sino-foreign cooperation marketing program and ICVE platform, this paper takes “Marketing” as an example, designs the of hybrid teaching mode before, class and after class with Canadian high quality teaching resources, hopes to play the advantage of informatization education, improve the teaching effect.