基于诺曼情感化设计原理的博物馆文创产品用户体验优化——以中国丝绸博物馆为例

User Experience Optimization of Museum Cultural and Creative Products Based on Norman Emotional Design Principle—Taking China Silk Museum as an Example

摘要: 目的：针对中国丝绸博物馆文创产类在功能、设计创意、文化内涵、情感认同等方面存在的痛点，基于诺曼情感化设计理论为博物馆文创产品用户体验提出优化方案。方法：采用文献研究法、问卷调查法，以中国丝绸博物馆为例，分析情感化设计理论在文创产品体验中的应用程度；采用层次分析法分解馆内文创产品体验的多个要素指标，包括外观设计、互动体验和情感价值构建；基于用户不同层次和特征的偏好程度，优化消费者感知层次路径。结论：博物馆文化是其文创设计的核心，定量分析了博物馆文创产品不同特征属性的相关喜爱度和相关必要性，指出未来中国丝绸博物馆文创产品多层次发展定位，提出情感化表达–体验化行为–反思化识别的创新策略。

Abstract: Objective: In view of the pain points in the functions, design creativity, cultural connotation and emotional identification of the cultural and creative products in China Silk Museum, based on Norman emotional design theory, this paper puts forward an optimization scheme for the user experience of cultural and creative products in the museum. Methods: Using the methods of literature research and questionnaire survey, taking China Silk Museum as an example, the application degree of emotional design theory in the experience of cultural and creative products was analyzed. Analytic hierarchy process (AHP) is used to decompose several key indicators of cul-tural and creative product experience in the museum, including appearance design, interactive experience and emotional value construction. Based on the preference degree of users at different levels and characteristics, the hierarchical path of consumer perception is optimized. Conclusion: Museum culture is the core of its cultural and creative design. This paper quantitatively analyzes the relative liking and necessity of different characteristics of museum cultural and creative products, points out the multi-level development orientation of cultural and creative products in China Silk Museum in the future, and puts forward the innovative strategy of emotional expression-experiential behavior-reflective identification.