快手短视频平台的商业模式及发展趋势研究

Research on the Business Model and Development Trend of Kuaishou Short Video Platform

摘要: 近年来，随着移动互联网和智能手机的普及，短视频平台迅速崛起，成为新媒体领域的重要组成部分。快手作为中国领先的短视频社交平台，其商业模式的分析对于理解当下媒体环境下的内容生产和消费具有重要意义。本文旨在探讨快手短视频平台在传统技术下和新信息技术下的商业模式的不同，并分析其在各大短视频的竞争激烈中脱颖而出的原因。首先，文章通过文献回顾和数据分析的方法，梳理了短视频行业的发展背景，以及快手平台的兴起历程；其次，文章详细分析了快手传统技术下的商业模式的缺陷；再次，文章探讨了快手在新信息技术下的商业模式结构；最后，文章讨论了快手现有商业模式面临的挑战和未来的发展趋势。

Abstract: In recent years, with the popularization of mobile Internet and smart phones, short video platforms have risen rapidly and become an important part of the new media field. As a leading short video social platform in China, Kuaishou’s business model analysis is of great significance for understanding content production and consumption in the current media environment. The purpose of this article is to explore the differences in the business models of Kuaishou short video platforms under traditional technology and new information technology, and analyze the reasons why they stand out from the fierce competition of major short videos. Firstly, through literature review and data analysis, the development background of the short video industry and the rise of the Kuaishou platform were sorted out. Secondly, the defects of Kuaishou’s business model under traditional technology are analyzed in detail. Thirdly, the business model structure of Kuaishou under the new information technology was discussed. Finally, this article explores the challenges and future development trends of Kuaishou’s existing business model.