民族服饰写真的新媒体传播——以阳朔为例

New Media Dissemination of National Costume Photo—Taking Yangshuo as an Example

摘要: 本研究旨在探索民族服饰写真以新媒体平台形式在桂林阳朔的传播效应及其影响力。研究将重点分析民族服饰写真在阳朔的传播现状，探讨阳朔文旅宣传与民族服饰写真的结合策略，结合阳朔本地的文旅宣传现状，本研究将提出针对性的传播策略，旨在更有效地推广少数民族服饰文化。本研究期望能为民族服饰文化的传播提供新的视角和实践路径，进一步促进阳朔旅游业的可持续发展，并增强民族文化自信，让更多人了解和欣赏到少数民族服饰的独特魅力。

Abstract: The purpose of this study is to explore the communication effect and influence of national costume photo in the form of new media platform in Yangshuo, Guilin. The research will focus on the analysis of the communication status of ethnic costume photos in Yangshuo, and explore the combination strategy of Yangshuo cultural tourism publicity and ethnic costume photos, combined with the current situation of Yangshuo local cultural tourism publicity. This study will propose targeted communication strategies, aimed at more effectively promoting ethnic minority costume culture. This study is expected to provide a new perspective and practice path for the dissemination of ethnic costume culture, further promote the sustainable development of Yangshuo tourism, and enhance the self-confidence of ethnic culture, so that more people can understand and appreciate the unique charm of ethnic minority costumes.