数字经济视域下企业数字化转型的研究热点与未来展望——基于CiteSpace软件的可视化分析

Research Hot Spots and Future Prospects of Enterprise Digital Transformation in the Perspective of Digital Economy—Visualization and Analysis Based on CiteSpace Software

摘要: 本文基于数字经济快速发展的背景，利用CiteSpace可视化分析工具，对我国企业数字化转型的研究热点进行多角度的分析并综合整理出当前我国企业数字化转型的研究热点以及未来趋势。研究结果表明，当前我国关于企业数字化转型主要集中在企业数字化发展以及企业数字化管理两个方面，从而展望未来企业数字化转型的发展方向，为企业的数字化转型提供参考。

Abstract: Based on the background of the rapid development of the digital economy, this paper uses the CiteSpace visual analysis tool to analyze the research hotspots of China’s enterprise digital transformation from multiple perspectives and comprehensively collate the research hotspots of China’s enterprise digital transformation as well as future trends. The results of the study show that the current digital transformation of enterprises in China is mainly focused on the digital development of enterprises and the digital management of enterprises in two aspects, so as to look forward to the future direction of the development of digital transformation of enterprises, and to provide reference for the digital transformation of enterprises.