禀赋效应的心理机制、影响因素及研究展望
The Psychological Mechanisms, Influential Factors and Research Prospects of Endowment Effect
DOI: 10.12677/ap.2024.1412888, PDF,    科研立项经费支持
作者: 高 静：仲恺农业工程学院学生工作部，广东 广州
关键词: 禀赋效应；损失厌恶；查询理论；Endowment Effect； Loss Aversion； Query Theory
摘要: 本文首先介绍了禀赋效应的内涵、理论来源及适用情况，以损失规避和查询两种理论为典型代表。其次，从心理学的角度探讨了禀赋效应的三种主要心理机制，涉及不同角色的信息处理机制、自我关联和自我提升。再者，从个体层面、物品层面和实验范式的影响三个角度介绍了禀赋效应的主要影响因素。最后，在对禀赋效应进行了较为完整地梳理后，提出未来的研究方向。
Abstract: This paper first introduces the essence, theoretical origin and applicable situations of the endowment effect, taking the theories of loss aversion and query theory as typical representatives. Secondly, it explores the three main psychological mechanisms of the endowment effect from the perspective of psychology, involving different roles’ information processing mechanisms, self-association and self-enhancement. Thirdly, it introduces the main influencing factors of the endowment effect from three perspectives of individual level, item level, and experimental paradigm. Finally, after a comprehensive review of the endowment effect, it proposes future research directions.
文章引用：高静 (2024). 禀赋效应的心理机制、影响因素及研究展望. 心理学进展, 14(12), 317-323. https://doi.org/10.12677/ap.2024.1412888

参考文献

[1] 高俊翔(2019). 从偏向性信息加工的角度看禀赋效应. 硕士学位论文, 杭州: 浙江理工大学.
[2] 李海虹, 邓州, 何欣, 申劭婧, 邹雅雯, 朱敏帆, 王芸, 谢晓非(2019). 源于“反常”终于“常理”的禀赋效应. 心理科学进展, 27, 393-404.
[3] 刘腾飞, 徐富明, 张军伟, 蒋多, 陈雪玲(2010). 禀赋效应的心理机制及其影响因素. 心理科学进展, 18(4), 646-654.
[4] 齐世慧(2020). 自我构念、自我关联对禀赋效应的影响研究. 硕士学位论文, 兰州: 西北师范大学.
[5] 陶梦馨, 陈友庆(2014). 情绪对禀赋效应的影响. 南京晓庄学院学报, (4), 68-71.
[6] 张凤华, 张庆林(2013). 禀赋效应与模糊决策中的决策偏好. 心理与行为研究, (5), 577-581.
[7] 赵伟华, 索涛, 冯廷勇, 李红(2010). 禀赋效应的研究现状与展望. 心理科学, 33(5), 1180-1182.
[8] Ariely, D., Huber, J., & Wertenbroch, K. (2005). When Do Losses Loom Larger than Gains? Journal of Marketing Research, 42, 134-138.[CrossRef] 
[9] Ashby, N. J. S., Dickert, S., & Glöckner, A. (2012). Focusing on What You Own: Biased Information Uptake Due to Ownership. Judgment and Decision Making, 7, 254-267.[CrossRef] 
[10] Bischoff, I. (2008). Endowment Effect Theory, Prediction Bias and Publicly Provided Goods: An Experimental Study. Environmental and Resource Economics, 39, 283-296.[CrossRef] 
[11] Carmon, Z., & Ariely, D. (2000). Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers. Journal of Consumer Research, 27, 360-370.[CrossRef] 
[12] De Martino, B., Kumaran, D., Holt, B., & Dolan, R. (2009). The Neurobiology of Reference-Dependent Value Computation. NeuroImage, 47, S117.[CrossRef] 
[13] Dhananjay, N., & Himanshu, M. (2005). The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses. Journal of Consumer Research, 32, 390-395.[CrossRef] 
[14] Dijk, E. V., & Knippenberg, D. V. (1996). Buying and Selling Exchange Goods: Loss Aversion and the Endowment Effect. Journal of Economic Psychology, 17, 517-524.[CrossRef] 
[15] Ferraro, R., Escalas, J. E., & Bettman, J. R. (2011). Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link. Journal of Consumer Psychology, 21, 169-177.[CrossRef] 
[16] Galin, A., Sapir, M. G. S., & Kela-Egozi, I. (2006). The Endowment Effect on Academic Chores Trade-Off (acto). Theory and Decision, 60, 335-357.[CrossRef] 
[17] Harbaugh, W. T., Krause, K., & Vesterlund, L. (2001). Are Adults Better Behaved than Children? Age, Experience, and the Endowment Effect. Economics Letters, 70, 175-181.[CrossRef] 
[18] Heck, P. R., & Krueger, J. I. (2016). Social Perception of Self-Enhancement Bias and Error. Social Psychology, 47, 327-339.[CrossRef] 
[19] Hood, B., Weltzien, S., Marsh, L., & Kanngiesser, P. (2016). Picture Yourself: Self-Focus and the Endowment Effect in Preschool Children. Cognition, 152, 70-77.[CrossRef] [PubMed]
[20] Horowitz, J. K., & McConnell, K. E. (2002). A Review of WTA/WTP Studies. Journal of Environmental Economics and Management, 44, 426-447.[CrossRef] 
[21] Huang, Y., & Wu, Y. (2016). Ownership Effect Can Be a Result of Other-Derogation: Evidence from Behavioral and Electrophysiological Studies. PLOS ONE, 11, e0166054.[CrossRef] [PubMed]
[22] Irmak, C., Wakslak, C. J., & Trope, Y. (2013). Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy. Journal of Consumer Research, 40, 284-297.[CrossRef] 
[23] Johnson, E. J., Häubl, G., & Keinan, A. (2007). Aspects of Endowment: A Query Theory of Value Construction. Journal of Experimental Psychology: Learning, Memory, and Cognition, 33, 461-474.[CrossRef] [PubMed]
[24] Kahneman, D., & Knetsch, J. L. (1991). Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias. Journal of Economic Perspectives, 5, 193-206.[CrossRef] 
[25] Kahneman, D., & Tversky, A. (1984). Choices, Values, and Frames. American Psychologist, 39, 341-350.[CrossRef] 
[26] Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental Tests of the Endowment Effect and the Coase Theorem. Journal of Political Economy, 98, 1325-1348.[CrossRef] 
[27] Kleine, S. S., & Baker, S. M. (2004). An Integrative Review of Material Possession Attachment. Academy of Marketing Science Review, 1, 1-35.
[28] Knetsch, J. L., & Sinden, J. A. (1984). Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value. The Quarterly Journal of Economics, 99, 507-521.[CrossRef] 
[29] Knutson, B., Wimmer, G. E., Rick, S., Hollon, N. G., Prelec, D., & Loewenstein, G. (2008). Neural Antecedents of the Endowment Effect. Neuron, 58, 814-822.[CrossRef] [PubMed]
[30] List, J. A. (2003). Does Market Experience Eliminate Market Anomalies? The Quarterly Journal of Economics, 118, 41-71.[CrossRef] 
[31] Loewenstein, G. (1994). The Psychology of Curiosity: A Review and Reinterpretation. Psychological Bulletin, 116, 75-98.[CrossRef] 
[32] Mandel, D. R. (2002). Beyond Mere Ownership: Transaction Demand as a Moderator of the Endowment Effect. Organizational Behavior and Human Decision Processes, 88, 737-747.[CrossRef] 
[33] Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect. Journal of Experimental Social Psychology, 45, 947-951.[CrossRef] 
[34] Peters, E., Slovic, P., & Gregory, R. (2003). The Role of Affect in the WTA/WTP Disparity. Journal of Behavioral Decision Making, 16, 309-330.[CrossRef] 
[35] Reb, J., & Connolly, T. (2007). Possession, Feelings of Ownership and the Endowment Effect. Judgment and Decision Making, 2, 107-114.[CrossRef] 
[36] Sayman, S., & Öncüler, A. (2005). Effects of Study Design Characteristics on the WTA-WTP Disparity: A Meta Analytical Framework. Journal of Economic Psychology, 26, 289-312.[CrossRef] 
[37] Shogren, J. F. (1990). The Impact of Self-Protection and Self-Insurance on Individual Response to Risk. Journal of Risk and Uncertainty, 3, 191-204.[CrossRef] 
[38] Shogren, J. F., Shin, S. Y., Hayes, D. J., & Kliebenstein, J. B. (1994). Resolving Differences in Willingness to Pay and Willingness to Accept. ISU General Staff Papers, 84, 255-270.
[39] Smith, V. L., Coppinger, V. M., & Titus, J. A. (1980). Incentives and Behavior in English, Dutch and Sealed-Bid Auctions. Economic Inquiry, 18, 1-22.
[40] Strahilevitz, M. A., & Loewenstein, G. (1998). The Effect of Ownership History on the Valuation of Objects. Journal of Consumer Research, 25, 276-289.[CrossRef] 
[41] Thaler, R. (1980) Toward a Positive Theory of Consumer Choice. Journal of Economic Behavior & Organization, 1, 39-60. [Google Scholar] [CrossRef] 
[42] Tom, G. (2004) The Endowment—Institutional Affinity Effect. The Journal of Psychology, 138, 160-170. [Google Scholar] [CrossRef] [PubMed]
[43] Ven, N. V. D., Zeelenberg, M., & Dijk, E. V. (2004). Buying and Selling Exchange Goods: Outcome Information, Curiosity and the Endowment Effect. Journal of Economic Psychology, 26, 459-468.[CrossRef] 
[44] Ying, Z., & Ayelet, F. (2005). The Role of Anticipated Emotions in the Endowment Effect. Journal of Consumer Psychology, 15, 316-324. http://dx.doi.org/10.1207/s15327663jcp1504_6[CrossRef]