多平台组合赋能的演化及作用机理——基于海尔集团卡奥斯平台的案例研究

Evolution and Mechanism of Multi-Platform Combination Enabling—A Case Study Based on Haier Group’s Kaos Platform

摘要: 数字经济时代，多元化战略是制造企业赋能异质性领域、拓展新增长空间的重要策略。传统多元策略以供给端为着力点实现供应商与用户之间的线性价值传递。而平台是数字经济时代价值共创的核心节点，多平台组合赋能是企业新的价值增长点，能够促进平台生态中商品提供者、互补者、最终用户等生态用户群之间的直接交互实现价值共创。基于此，本文以海尔卡奥斯平台为案例研究对象，将工业互联网平台的演化分为平台嵌入、平台聚合和平台协同三个阶段，分别对中小制造企业进行了结构赋能、数据赋能和生态赋能。研究结论能够丰富为多平台战略和组合赋能的相关研究，为数字经济背景下的制造企业依托工业互联网平台赋能中小制造企业提供借鉴意义。

Abstract: In the era of digital economy, diversification strategy is an important strategy for manufacturing enterprises to enable heterogeneity and expand new growth space. The traditional multi-strategy focuses on the supply side to realize the linear value transfer between the supplier and the user. The platform is the core node of value co-creation in the era of digital economy, and the multi-platform combination enabling is a new value growth point for enterprises, which can promote the direct interaction among ecological user groups such as commodity providers, complementators and end users in the platform ecosystem to achieve value co-creation. Based on this, this paper takes the Helkaos platform as the case study object, divides the evolution of industrial Internet platform into three stages: platform embedding, platform aggregation and platform collaboration, and carries out structural empowerment, data empowerment and ecological empowerment for small and medium-sized manufacturing enterprises respectively. The research conclusions can enrich the relevant research on multi-platform strategy and combination empowerment, and provide reference for manufacturing enterprises to empower small and medium-sized manufacturing enterprises based on industrial Internet platform under the background of digital economy.