国际经济合作新平台下跨国企业海外市场拓展——以参建企业奥的斯为例

Overseas Market Expansion of Multinational Enterprises under the New Platform of International Economic Cooperation—A Case Study of Otis, a Participating Company

摘要: 国际经济合作新平台日益成为跨国企业参与拓展海外市场的重要桥梁。参与这一新路径的企业如何利用好这一平台来扩展国际业务，已成为企业自身成长中的核心议题。本文以奥的斯为实例，围绕国际市场机遇的辨识及进入策略的选择，深入探讨了国际经济合作新平台框架下跨国企业拓展国际市场的内在机制。研究发现，参与企业通过初步与深入的市场分析来确定国际扩展的机会；同时，国际经济合作新平台促使企业更倾向于采用“独资”方式进入新市场，因为这便于获取东道国的互补资源，并有效转移企业的独特优势。基于这些分析，本文为参与国际经济合作新平台建设的跨国企业提供了国际市场扩展的管理启示，旨在更好地利用这一平台的优势，促进共同发展。

Abstract: The new platform for international economic cooperation is increasingly becoming an important bridge for multinational enterprises to participate in the expansion of overseas markets. How enterprises participating in this new path can utilize this platform to expand their international business has become a core issue in their own growth. Taking Otis as an example, this paper discusses in depth the internal mechanism of multinational enterprises’ international market expansion under the framework of the new platform for international economic cooperation, centering on the identification of international market opportunities and the selection of entry strategies. The study finds that participating firms identify international expansion opportunities through preliminary and in-depth market analysis. The new platform for international economic cooperation encourages firms to prefer the “sole proprietorship” approach to enter new markets, because it facilitates access to complementary resources in the host country and transfers the firm’s unique strengths effectively. Based on these analyses, this paper provides insights into the management of international market expansion for multinational enterprises participating in the construction of the new platform for international economic cooperation, with the aim of better utilizing the advantages of this platform and promoting common development.