弱传播视阈下舆论失焦的形成过程剖析及治理策略

Analysis of the Formation Process and Governance Strategies of Public Opinion Defocus from the Perspective of Weak Communication

摘要: 在后真相时代的舆论生态中，互联网高速发展为公众提供了广泛的话语空间，但也催生了“舆论失焦”现象。本文在系统梳理弱传播理论的基础上，对舆论失焦的内在原因进行深入剖析，并在此基础上提出切实可行的治理对策：政府应精准监测潜舆论，强化舆情监控；媒体要巧用“轻杠杆”，提升主流价值观的传播力；网民则需提升媒介素养，理性参与公共讨论。唯有多方合力，方可有效避免网络狂欢与关注偏离，共同促进健康理性的舆论环境。

Abstract: In the post-truth era, the rapidly evolving internet has provided the public with a broad platform for expression but has also given rise to the phenomenon of “public opinion defocus.” Based on a systematic review of weak communication theory, this paper delves into the underlying causes of public opinion defocus and proposes practical governance strategies. These include precise monitoring of latent public opinion and enhanced public opinion surveillance by the government; strategic use of “light leverage” by the media to amplify the dissemination of mainstream values; and improved media literacy among netizens to foster rational participation in public discussions. Only through the joint efforts of multiple stakeholders can we effectively prevent online frenzy and misaligned focus, thereby promoting a healthy and rational public opinion environment.