AIGC视域下文化遗产文创产品设计路径研究——以山西地域为例

Research on the Design Path of Cultural and Creative Products for Cultural Heritage from the Perspective of AIGC—Taking the Shanxi Region as an Example

摘要: 目的：基于当前人工智能生成内容技术(AIGC)的应用，探索其在文化遗产文创产品设计中的赋能作用，以山西地域为例，旨在探究文创产品设计的新路径。方法：本研究结合文献综述、案例分析和生成设计实验的方法，深入挖掘山西地域文化遗产中的典型元素。通过运用AIGC工具进行图像与文本生成，并结合反复试验和专业访谈，开发创新的文创产品设计方案。这一过程为山西文化遗产的文创设计提供了新颖的创意和可行的实践基础。结果：尽管AIGC生成过程受到如ChatGPT-4等指令性框架的限制，通过设计师的专业调整和深度参与，AIGC成功为山西地域文化遗产的文创设计注入了独特性。AIGC技术突破了传统文创设计的形式限制，为山西地域文化的艺术表达和市场应用提供了新的发展路径，带来了极大的灵活性和创造力。结论：AIGC技术显著区别于传统设计流程，通过提升设计效率和增强创新能力，为山西地域文化遗产的传播与推广注入了新的活力。AIGC不仅加速了文创产品的设计迭代，还丰富了创意表达，使山西地域文化更具魅力和市场优势。

Abstract: Aim: Based on the current application of Artificial Intelligence-Generated Content (AIGC) technology, this study explores its enabling role in the design of cultural and creative products for cultural heritage. Taking the Shanxi region as an example, the aim is to explore new paths for the design of cultural and creative products. Methods: This study combines a literature review, case analysis and generative design experimentation to explore typical elements of Shanxi’s regional cultural heritage. Innovative cultural and creative product design solutions were developed through the use of AIGC tools to generate images and text, combined with trial and error and professional interviews. This process provides a novel creative idea and a feasible practical basis for the cultural and creative design of Shanxi’s cultural heritage. Results: Although the AIGC generation process is limited by a prescriptive framework such as ChatGPT-4, through professional adjustment and in-depth participation by designers, AIGC has successfully injected uniqueness into the cultural and creative design of Shanxi’s regional cultural heritage. AIGC technology breaks through the formal constraints of traditional cultural and creative design, providing new development paths for the artistic expression and market application of Shanxi’s regional culture, and bringing great flexibility and creativity. Conclusion: AIGC technology is significantly different from traditional design processes. By improving design efficiency and enhancing innovation capabilities, it has injected new vitality into the dissemination and promotion of Shanxi’s regional cultural heritage. AIGC not only accelerates the iterative design of cultural and creative products, but also enriches creative expression, making Shanxi’s regional culture more attractive and marketable.