战略布局下的企业并购实现协同发展——以京东物流并购德邦为例

Achieving Synergistic Development through M&A under Strategic Layout—Taking JD Logistics’ M&A of Deppon as an Example

摘要: 随着电子商务和新零售行业的兴起，作为主要支撑服务业之一的物流业日益成为我国重要的基础设施行业。由于国内消费模式发生变化、供给侧结构性改革以及资本的大量涌入，物流业逐步改善了最初混乱的秩序和行业内资源分散的局面，使其朝着高效、开放和标准化的方向发展。这一发展趋势主要是物流企业积极兼并和整合资源的积极结果。以京东物流并购德邦快递的事件为研究对象，梳理其并购资源整合过程，分析并购动因和效果，为物流行业的成功并购总结经验并提供建议。

Abstract: With the rise of e-commerce and the new retail industry, the logistics industry, as one of the main support services, has increasingly become an important infrastructure industry in China. As a result of changes in domestic consumption patterns, supply-side structural reforms and the influx of capital, the logistics industry has gradually improved its initially chaotic order and the fragmentation of resources within the industry, allowing it to develop in the direction of efficiency, openness and standardization. This development trend is mainly a positive result of active mergers and the integration of resources by logistics companies. The event of JD Logistics’ merger with Deppon Express is taken as the object of study to sort out its merger and acquisition resource integration process, analyze the motives and effects of the merger and acquisition, and summarize the experience and provide suggestions for successful mergers and acquisitions in the logistics industry.