企业社会责任对消费者感知价值的影响——以鸿星尔克为例

The Impact of Corporate Social Responsibility on Consumers’ Perceived Value—Taking Hongxing Erke as an Example

摘要: 本研究从可持续发展的角度分析消费者感知的企业社会责任(CSR)维度(即经济、社会和环境)对感知价值维度(即实用性、情绪性、社会性价值)的影响。本研究以217个购买过鸿星尔克品牌的消费者为样本进行问卷调查，结果表明，实用价值由企业社会责任的经济维度和社会维度决定。情绪价值可以通过企业社会责任的三个维度得到提升，但社会维度的影响最大。最后，企业只能通过企业社会责任的社会维度影响社会价值，因为它不受环境和经济维度的影响。

Abstract: From the perspective of sustainable development, this study analyzes the impact of the dimensions of corporate social responsibility (CSR) perceived by consumers (i.e., economic, social, and environmental dimensions) on the dimensions of perceived value (i.e., utilitarian, emotional, and social value). In this study, a questionnaire survey was conducted with a sample of 217 consumers who had purchased products of the Erke brand. The results show that the utilitarian value is determined by the economic and social dimensions of corporate social responsibility. The emotional value can be enhanced through all three dimensions of corporate social responsibility, with the social dimension having the greatest influence. Finally, companies can only influence the social value through the social dimension of corporate social responsibility, as it is not affected by the environmental and economic dimensions.