国内电商背景下农产品供应链研究现状及趋势——基于CiteSpace的知识图谱分析

Research Status and Trend of Agricultural Product Supply Chain under the Background of Domestic E-Commerce—Knowledge Graph Analysis Based on CiteSpace

摘要: 随着移动互联网的普及、电商平台的兴起以及冷链物流的快速发展，消费者通过互联网购买农产品有了更多的选择，农产品网上交易额大幅上升，加速了电子商务在这一领域的主导地位。在电子商务背景下，农产品供应链的规模和重要性日益凸显。基于此，本研究拟通过文献计量分析，探讨国内电子商务背景下农产品供应链的研究现状及趋势。本文利用CiteSpace软件从发文数量、作者数量、机构数量、关键词数量等方面对国内电子商务背景下的农产品供应链研究领域进行可视化分析。结果表明，相关研究的数量逐年增加，特别是2015年至2021年，发文量整体呈显著上升趋势。关键词分析表明，研究焦点集中在乡村振兴、生鲜农产品和农产品电商等领域，体现了电商在提高农产品供应链效率、应对市场变化方面的重要作用。最后，提出了电商背景下农产品供应链未来的理论研究重点和发展方向。

Abstract: With the popularity of mobile Internet, the rise of e-commerce platforms and the rapid development of cold chain logistics, consumers have more choices to buy agricultural products through the Internet, and the online transaction volume of agricultural products has risen sharply, accelerating the dominant position of e-commerce in this field. Under the background of e-commerce, the scale and importance of agricultural product supply chains are becoming increasingly prominent. Based on this, this study intends to explore the research status and trend of the agricultural product supply chain under the background of domestic e-commerce through bibliometric analysis. This article utilizes the CiteSpace software to conduct a visual analysis of the research field of agricultural product supply chain in the context of domestic e-commerce, from aspects such as the number of publications, authors, institutions, and keywords. The results showed that the number of relevant studies increased year by year, especially from 2015 to 2021, and the overall number of papers showed a significant upward trend. Keyword analysis shows that the research focus is on rural revitalization, fresh agricultural products and E-commerce of agricultural products and other fields, reflecting the important role of e-commerce in improving the efficiency of agricultural product supply chain and responding to market changes. Finally, the future theoretical research focus and the development direction of the agricultural product supply chain under the background of e-commerce are put forward.