人工智能技术扩散对电商产业的影响研究

Research on the Impact of Artificial Intelligence Technology Diffusion on E-Commerce Ecology

摘要: 现代化信息技术的快速发展催生各行各业的经营业态发生变革。随着人工智能(AI)技术的涌现，传统电商也发生了根本性的变化，从传统的网购到AI电商，AI导购、智能选品、智能客服、AI数字人等智能服务在电商行业中迅速普及。技术的发展和快速扩散对电商产业产生了深远影响，但其具体的影响机制还未得到充分研究。本文利用IncoPat专利数据库检索人工智能技术在电商领域中申请的相关专利，通过专利计量和技术主题识别，探究人工智能技术扩散对电商产业的影响。研究结果揭示了人工智能技术在电商领域的扩散趋势及其对平台、商家和消费者的影响，为电商行业的智能化转型提供了相关启示。

Abstract: The rapid development of modern information technology has given rise to changes in the business formats of all walks of life. With the emergence of artificial intelligence (AI) technology, traditional e-commerce has also undergone fundamental changes, from traditional online shopping to AI e-commerce, AI shopping guide, intelligent product selection, intelligent customer service, AI digital human and other intelligent services have rapidly become popular in the e-commerce industry. The development and rapid diffusion of technology have had a profound impact on the e-commerce industry, but its specific impact mechanism has not been fully studied. This paper uses the IncoPat patent database to search for relevant patents applied for by artificial intelligence technology in the field of e-commerce, and explores the impact of artificial technology diffusion on the e-commerce industry through patent measurement and technical subject identification. The research results reveal the diffusion trend of artificial intelligence technology in the field of e-commerce and its impact on platforms, merchants and consumers, and provide relevant enlightenment for the intelligent transformation of the e-commerce industry.