电商环境下人工智能技术应用的风险和解决路径研究

Research on the Risk and Solution Path of Artificial Intelligence Technology Application in E-Commerce Environment

摘要: 在数字化时代的浪潮下，人工智能技术已经成为当下的革命力量。人工智能与电商的深度融合，不仅为消费者带来了更加个性化的购物体验，也为企业提供了更高效的运营手段。但是人工智能技术在电商环境中的应用也面临着诸多风险，例如数据安全，算法偏见，法律监管等风险。为推动行业的可持续发展，我们需要采取有效的措施解决当下存在的问题。本文将深入分析人工智能在电商中的应用现状，风险和解决路径，促进二者更好地结合。

Abstract: Under the tide of the digital age, artificial intelligence technology has become the current revolutionary force. The deep integration of artificial intelligence and e-commerce not only brings consumers a more personalized shopping experience, but also provides enterprises with more efficient means of operation. However, the application of artificial intelligence technology in the e-commerce environment also faces risks such as data security, algorithm bias, and legal regulation. In order to promote the sustainable development of the industry, we need to take effective solutions. This paper will deeply analyze the application status of artificial intelligence in e-commerce, risks and solutions, and promote a better combination of the two.