数字贸易赋能跨境电商绿色转型：协同机制与实现路径的研究进展

Digital Trade Empowering the Green Transformation of Cross-Border E-Commerce: Research Progress on Synergistic Mechanisms and Realization Paths

摘要: 在全球数字化与绿色化双重转型背景下，本文旨在系统探讨数字贸易赋能跨境电商绿色转型的协同作用机制与具体实现路径，以填补该领域系统性研究的空白。采用文献梳理与理论分析的方法，界定数字贸易、跨境电商及绿色转型的核心概念与逻辑关系，深入剖析数字贸易借助跨境电商平台促进绿色发展的内在机制，并归纳总结其实现绿色转型的典型路径类型。研究发现，数字贸易主要通过贸易虚拟化与过程优化带来的直接减排、信息共享促进的协同治理、产业升级与资源重配置优化、以及政策创新与区域协同的引导等四大机制赋能跨境电商绿色转型；进而梳理出数字技术赋能、贸易成本优化、产业高端化与绿色创新、以及规范治理与企业ESG提升四条关键实现路径。结论认为，数字贸易作为工具，跨境电商作为载体，两者协同能够有效促进绿色转型目标的实现，推动经济效益与环境效益统一，但这一过程具有系统性，需要技术、市场、政策等多方协同发力。

Abstract: Against the backdrop of the dual global transformation towards digitalization and greening, this paper aims to systematically explore the synergistic mechanisms and specific realization paths through which digital trade empowers the green transformation of cross-border e-commerce, aiming to fill the gap in systematic research in this field. Using methods of literature review and theoretical analysis, the paper defines the core concepts and logical relationships of digital trade, cross-border e-commerce, and green transformation, deeply analyzes the internal mechanisms by which digital trade promotes green development via cross-border e-commerce platforms, and summarizes the typical types of paths for achieving green transformation. The research finds that digital trade empowers the green transformation of cross-border e-commerce primarily through four major mechanisms: direct emission reduction from trade virtualization and process optimization; collaborative governance promoted by information sharing; industrial upgrading and resource reallocation; and guidance via policy innovation and regional coordination. Furthermore, four key realization paths are identified: digital technology empowerment, trade cost optimization, industrial upgrading and green innovation, and regulatory governance and corporate ESG enhancement. The conclusion holds that digital trade, as a tool, and cross-border e-commerce, as a carrier, can synergistically and effectively promote the achievement of green transformation goals, fostering the unification of economic and environmental benefits. However, this process is systematic and requires coordinated efforts from technology, market, and policy aspects.