探析数字劳工视角下明星站姐“剥削与被剥削”的双重身份与纠偏路径

Exploring the Dual Identity of “Exploitation and Exploited” and the Corrective Path of Celebrity Fansite Administrator from the Perspective of Digital Labor

摘要: 本文旨在从数字劳工的视角来分析明星站姐的双重身份，探究她们在数字媒介环境下的剥削与被剥削双重身份的现象。本文指出了明星站姐在数字媒介环境下的特殊地位，并揭示了明星站姐在数字媒介环境下的剥削与被剥削现象，提出了站姐和明星之间如纽带与锁链般的双重关系，点明了站姐作为能动的意义生产者和丧失拒绝劳动能力者的主体流动性。最后，总结了明星站姐在数字媒介环境下的双重身份究竟是什么形态，并针对站姐的双重身份矛盾性提供纠偏路径，以更好地应对粉丝经济和数字劳工异化的问题。

Abstract: The purpose of this paper is to analyze the dual identities of celebrity fansite administrators from the perspective of digital labor and explore the phenomenon of their dual identities of exploitation and exploited in the digital media environment. This paper points out the special position of celebrity fansite administrator in the digital media environment and reveals the phenomenon of exploitation and exploited of celebrity fansite administrator in the digital media environment, proposes the dual relationship between fansite administrators and stars like a bond and a chain, and illuminates the subjective mobility of the fansite administrator as dynamic producers of meanings and those who have lost the ability to refuse labor. Finally, it concludes what exactly is the form of the dual identity of the celebrity fansite administrator in the digital media environment and provides a corrective path for the ambivalence of the fansite administrator’s dual identity, in order to better cope with the problems of the fan economy and the alienation of digital labor.