承德避暑山庄智慧旅游发展水平评价研究

Research on the Evaluation of the Development Level of Wisdom Tourism in Chengde Mountain Resort

摘要: 智慧旅游作为一种新兴的旅游模式，通过现代信息技术实现旅游信息的智能感知、处理和应用，可以显著提高旅游管理效率、优化旅游服务体验。承德避暑山庄拥有丰富的历史文化遗产和自然景观，但通过实地调查、网络查询等各种途径调查发现，该景区的旅游模式仍然较为传统，极度缺乏诸如沉浸式体验空间等智慧旅游的关键要素。因此，本文致力于运用科学的指标体系，系统评价承德避暑山庄的智慧旅游发展水平，并探讨承德避暑山庄的智慧旅游开发策略，以提高游客的旅游体验，提高景区的运营效率。

Abstract: As a new tourism mode, smart tourism realizes the intelligent perception, processing and application of tourism information through modern information technology, which can significantly improve the efficiency of tourism management and optimize the experience of tourism service. Chengde Mountain Resort is rich in historical and cultural heritage and natural landscape. However, through field investigation, network query and other means of investigation, it is found that the tourism mode of the scenic spot is still relatively traditional, and the key elements of intelligent tourism, such as immersive experience space, are extremely lacking. Therefore, this paper is devoted to using scientific index system to systematically evaluate the development level of intelligent tourism in Chengde Mountain Resort and explore the development strategy of intelligent tourism in Chengde Mountain Resort, so as to improve the tourism experience of tourists and improve the operation efficiency of scenic spots.