生成式人工智能对电子商务的促进作用研究
Research on the Promotion Effect of Artificial Intelligence Generated Content on E-Commerce
摘要: 本文旨在探讨生成式人工智能与电子商务的融合及其生成式人工智能对电子商务的促进作用，同时考察生成式人工智能应用于电子商务面临的挑战。随着数字经济和人工智能的快速发展，电子商务已成为全球经济的重要组成部分。人工智能在电子商务领域的应用前景广阔，但也面临着用户体验提升、精准营销、内容创作和供应链优化等诸多挑战。
Abstract: This paper aims to explore the integration of Artificial Intelligence Generated Content and e-commerce and the promoting effect of Artificial Intelligence Generated Content on e-commerce, and at the same time examine the challenges faced by the application of Artificial Intelligence Generated Content in e-commerce. With the rapid development of the digital economy and artificial intelligence, e-commerce has become an important part of the global economy. The application of artificial intelligence in e-commerce is promising, but it also faces many challenges such as user experience improvement, precision marketing, content creation and supply chain optimization.
文章引用：邵清华. 生成式人工智能对电子商务的促进作用研究[J]. 电子商务评论, 2025, 14(7): 1-6. https://doi.org/10.12677/ecl.2025.1472132

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