高档场景短视频对人心理与消费行为的影响研究进展
Research Progress on the Psychological and Consumer Behavioral Effects of Luxury-Scene Short Videos
摘要: 随着短视频平台的迅猛发展，以抖音、小红书等为代表的社交媒体成为大众日常信息获取、消费决策和身份展示的重要空间。尤其是高档场景短视频(如奢侈品种草、豪华旅行Vlog、精致生活方式展示等)在视觉和情感层面构建出理想化生活图景，引发了广泛的心理共鸣与消费行为反应。本文梳理相关中文与英文文献，从传播特征、心理影响机制、消费行为路径三个核心维度出发，归纳当前研究成果，并指出理论单一、方法偏弱、用户异质性忽视等主要研究不足，提出跨学科融合、实证方法拓展与平台机制剖析等未来研究方向。旨在为理解数字媒介时代下的感性消费行为与心理操控机制提供理论基础与现实启示。
Abstract: With the rapid rise of short video platforms, social media such as TikTok and rednote have become important spaces for the public to access information, make consumption decisions, and construct personal identity in daily life. In particular, luxury-scene short videos—featuring content like luxury product recommendations, upscale travel vlogs, and curated lifestyle showcases—construct idealized visions of life through visual and emotional appeal, evoking widespread psychological resonance and consumer behavior responses. This paper reviews relevant Chinese and international literature from three core perspectives: communication characteristics, psychological impact mechanisms, and consumer behavior pathways. It summarizes current research findings, identifies key limitations such as theoretical singularity, weak methodological rigor, and neglect of user heterogeneity, and proposes future directions including interdisciplinary integration, empirical method expansion, and platform algorithm analysis. The aim is to provide a theoretical foundation and practical insights into the emotional consumption patterns and psychological shaping mechanisms within the digital media era.
文章引用：刘仙芸 (2025). 高档场景短视频对人心理与消费行为的影响研究进展. 心理学进展, 15(8), 290-297. https://doi.org/10.12677/ap.2025.158476

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