地方传统文化数字化的现状与发展路径

Current Status and Development Pathways of Local Traditional Culture Digitization

摘要: 面对全球化跟数字化的双重冲击之际，地方传统文化正碰上前所未有的机遇与挑战，我国非物质文化遗产与地方特色文化形式普遍遇到数据标准化欠缺、传承载体单一化、青年群体疏远、资金与技术有限、版权机制不完善等情形，同时，以生成式人工智能(AIGC)为代表的新质生产力技术正深刻地改变地方文化创作与传播的面貌，为地方传统文化注入新的生机与活力。本文对国内AIGC在文化创新应用叙事设计方面的相关案例(如《龟兹》动画、春秋航空皮影戏等)进行了梳理，研究文化基因提取方法，探寻地方文化数字化出现痛点的根源，希望能为地方传统文化生机的延续与现代传播给出建议。

Abstract: Amid the twin shocks of globalization and digitalization, local traditional cultures are encountering unprecedented opportunities and challenges. China’s intangible cultural heritage and place-specific cultural forms are pervasively confronted with insufficient data standardization, monolithic inheritance carriers, generational estrangement among young audiences, limited funding and technological resources, and an underdeveloped copyright regime. Simultaneously, generative artificial intelligence (AIGC)—as a representative of new-quality productive forces—is profoundly reshaping the creation and dissemination of local culture, injecting new vitality into traditional legacies. This paper systematically reviews domestic cases of AIGC-enabled narrative design for cultural innovation (e.g., the Kucha animation and the shadow-puppetry campaign of Spring Airlines), interrogates methodologies for extracting cultural genes, and probes the root causes of pain points in local cultural digitalization. The study aims to furnish actionable recommendations for sustaining and contemporaneously transmitting the vitality of local traditional culture.