乡村振兴视域下地方历史IP文旅融合路径——以浙江省沙角村为例

Cultural and Tourism Integration Path of Local Historical IP from the Perspective of Rural Revitalization —A Case Study of Shajiao Village in Zhejiang Province

摘要: 在乡村振兴战略背景下，IP与文旅融合正逐渐演变为推动乡村经济发展的新兴动力。本文以沙角村为例，基于该村文旅与地方历史IP发展现状，通过实地调研、文献收集等方法，剖析出当前乡村文旅面临体验表层化、价值空心化、传播效能式微和产业协同碎片化等核心矛盾。为此，结合具体实践设计，针对性提出打造特色文旅体验、强化顶层设计、强化宣传推广、加强产业融合的整体策略，通过“IP + 非遗”融合模式，实现文化传承效能提升与乡村经济增值的双重目标，提供可复制的经验，助力乡村振兴。

Abstract: Against the backdrop of the rural revitalization strategy, the integration of intellectual property (IP) and cultural tourism is gradually evolving into an emerging driving force for promoting rural economic development. Taking Shajiao Village as a case study, this paper, based on the current development status of the village’s cultural tourism and the local historical IP, adopts methods such as field surveys and literature collection to analyze the core contradictions currently facing rural cultural tourism, including superficial experiences, hollow values, weakened communication effectiveness, and fragmented industrial collaboration. In response to these issues, combined with specific practical design, this paper proposes targeted overall strategies: creating distinctive cultural tourism experiences, strengthening top-level design, enhancing publicity and promotion, and intensifying industrial integration. Through the “IP + Intangible Cultural Heritage (ICH)” integration model, it aims to achieve the dual goals of improving cultural inheritance efficiency and increasing rural economic value, provide replicable experiences, and contribute to rural revitalization.