《哪吒》系列电影：数字文化视域下神话IP的现代化技术转型策略

The Nezha Film Series: The Modern Technological Transformation Strategy of Mythological IP from the Perspective of Digital Culture

摘要: 对于神话IP的改造，已经成为数字文化欣欣向荣的发展下影视创作的重点课题。本文以“哪吒”系列电影为研究对象，深入探讨其实现数字文化视域下神话IP现代化转型的办法。影片通过对哪吒这一神话形象的重塑，包括对人物性格的重塑和人物关系的重建，以及运用数字技术手段对神话IP进行全新的突破。影片借助数字媒体传播策略，在主题内涵上融入现代价值观，并成功扩大IP影响力，将数字文化在传统神话现代化改造中的重要作用展现出来，与当代观众产生情感共鸣。《哪吒》系列电影为推动中国传统文化在当代的传承与发展，提供了重要的成功范例。

Abstract: The adaptation of mythological IPs has become a key topic in film and television creation amid the vigorous development of digital culture. Taking the Nezha film series as the research object, this paper explores in depth the methods for the modern transformation of mythological IPs from the perspective of digital culture. The films achieve a new breakthrough in mythological IPs through the remodeling of the mythological figure Nezha (including the reshaping of character traits and the reconstruction of interpersonal relationships) and the application of digital technology. By virtue of digital media communication strategies, the films integrate modern values into their thematic connotations, successfully expand the IP’s influence, demonstrate the important role of digital culture in the modern transformation of traditional myths, and resonate emotionally with contemporary audiences. The Nezha film series provides an important successful model for promoting the inheritance and development of traditional Chinese culture in the contemporary era.