山西文化传播策略研究：叙事驱动的转型探索

Research on Cultural Communication Strategies in Shanxi: A Narrative-Driven Exploration of Transformation

摘要: 山西作为中华文明的重要发源地，具有丰厚的文化底蕴。但其文化传播效果长期陷入内容深但不活，资源足却不火的困境，未能与其拥有资源相匹配。本文借助网络文本分析，并基于文化传播理论、参与式文化与媒介生态转型逻辑，针对三大核心问题，提出重构表达方式、构建双语态通道、建立用户共创型传播机制三大策略，推动山西文化传播转型，探索地方文化资源在新媒介环境中的活化路径，为中国地方文化传播提供具有借鉴意义的案例。

Abstract: Shanxi, as a significant cradle of Chinese civilization, possesses profound cultural heritage. However, its cultural dissemination has long been trapped in a dilemma: rich in substance yet lacking vitality, abundant in resources yet failing to gain traction, ultimately falling short of its inherent potential. This paper, grounded in cultural communication theory and the logic of media ecosystem transformation, addresses three core issues. It proposes three key strategies: reconstructing expression methods, establishing bilingual communication channels, and creating user-co-creation dissemination mechanisms. These strategies aim to drive the transformation of Shanxi’s cultural communication, explore pathways for revitalizing local cultural resources in the new media environment, and provide a reference case for the dissemination of regional cultures across China.