四川文化旅游产业建圈强链进展及对策研究

Research on Progress and Countermeasures of Building Circle and Strengthening Chain in Sichuan Cultural Tourism Industry

摘要: 四川作为文旅大省，文旅产业已成为全省经济社会发展的重要支柱。在建圈强链战略推动下，四川公共文化服务机构与非遗资源持续扩容，文旅资源品质与服务体系不断完善，市场主体数量与经营效益稳步提升，交通客运支撑能力显著增强，为文旅产业高质量发展奠定了坚实基础。但当前四川文旅产业仍面临资源碎片化开发、产业链条短板突出、智慧文旅建设滞后、高层次人才供给不足等现实困境，资源整合效能、核心竞争力、智能化水平与要素保障能力有待进一步提升。本文在系统梳理四川文旅产业建圈强链发展现状与瓶颈的基础上，从资源整合提质、强链补链增效、智慧平台创新、人才要素保障四个方面提出对策建议，旨在推动四川文旅产业资源集聚、链条完善、动能升级，实现更高质量的建圈强链发展。

Abstract: As a major province in cultural tourism, Sichuan has established its cultural and tourism industry as a cornerstone of provincial socioeconomic development. Driven by the strategy of building industrial clusters and strengthening industrial chains, Sichuan’s public cultural service institutions and intangible cultural heritage resources have expanded continuously. The quality of cultural tourism resources and service systems has been steadily improved, while the number of market entities and operational efficiency have shown consistent growth. Significant enhancements in transportation infrastructure support have laid a solid foundation for high-quality development in the cultural tourism sector. However, the industry still faces practical challenges including fragmented resource development, prominent shortcomings in industrial chains, lagging smart cultural tourism construction, and insufficient supply of high-level talents. The integration efficiency of resources, core competitiveness, intelligentization levels, and element support capabilities require further improvement. Based on a systematic analysis of the current status and bottlenecks in Sichuan’s cultural tourism industry cluster development, this paper proposes countermeasures and suggestions from four aspects: resource integration and quality enhancement, strengthening and supplementing industrial chains for efficiency improvement, innovation in smart platforms, and talent element support. The aim is to promote resource aggregation, chain perfection, and kinetic energy upgrading in Sichuan’s cultural tourism industry, achieving higher-quality cluster development.