应急情境下目标框架对公众合作生产意愿的影响研究
A Study on the Influence of Goal Framing on Public Willingness to Participate in Coproduction in Emergency Contexts
摘要: 全球风险社会下极端自然灾害呈复合型特征，政府单一主体应急治理模式面临挑战，公众合作生产成为应急治理的关键支撑，但现有研究对信息呈现、本土文化等非技术性因素关注不足，尚未厘清应急情境下公众合作生产意愿的驱动机制。本研究聚焦城市内涝应急救援场景，通过两轮递进式实验展开探究，依托“见数”平台招募被试并回收有效问卷613份，运用SPSS PROCESS进行数据分析。研究发现，目标框架对公众合作生产意愿有显著主效应，且损失框架效果优于收益框架；风险感知和个体规范在二者间发挥并行中介作用，且受宣传视角调节；宣传视角的调节效应显著，集体视角下损失框架的提升作用更突出，该调节效应通过双重中介实现，集体视角下个体规范中介作用更明显，个人视角下则是风险感知占主导。本研究丰富了框架效应理论在应急治理领域的实证证据，明确“损失框架 + 集体视角”为最优信息呈现组合，为应急宣传设计、引导公众合作行为提供了实操建议，对建设应急治理共同体具有重要价值。
Abstract: In the global risk society, extreme natural disasters exhibit complex compound features, and the government-dominated emergency governance model is confronted with substantial challenges. Public co-production has become a vital pillar for effective emergency governance. Nevertheless, existing studies insufficiently focus on non-technical factors including information presentation and indigenous culture, and the driving mechanism of public willingness to engage in emergency co-production remains unclear. Focusing on urban waterlogging rescue scenarios, this study adopts two-round progressive experiments, recruits 613 valid participants via the Credamo platform, and uses SPSS PROCESS for data analysis. Results indicate that goal framing significantly affects public willingness toward co-production, with loss framing outperforming gain framing. Risk perception and personal norm play parallel mediating roles, which are moderated by communication perspective. The moderating effect is significant: loss framing generates a stronger effect under the collective perspective. The moderated mediation is fully supported. The mediating role of personal norm is more salient under the collective perspective, whereas risk perception dominates under the individual perspective. This study enriches empirical evidence of the framing effect in emergency governance and verifies the “loss framing + collective perspective” as the optimal information strategy. Practical implications are provided for emergency communication design and public cooperation promotion, which contribute to enhancing emergency governance effectiveness.
文章引用：欧阳云之. 应急情境下目标框架对公众合作生产意愿的影响研究[J]. 可持续发展, 2026, 16(4): 197-208. https://doi.org/10.12677/sd.2026.164145

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