新质生产力如何影响企业碳绩效？——基于媒体关注的机制检验

How Does New Quality Productivity Affect a Company’s Carbon Performance?—Mechanism Verification Based on Media Attention

摘要: 本文以2012~2023年沪深A股上市公司为研究样本聚焦探讨媒体关注机制下新质生产力对企业碳绩效的影响。研究发现：新质生产力能够显著提升企业的碳绩效水平。机制检验表明，新质生产力通过增强企业媒体关注度进而提升企业碳绩效，即媒体关注发挥显著的中介作用。异质性分析进一步发现，上述促进作用在国有企业及股权集中度较低的企业中更为明显。本研究从媒体关注这一信息传导与监督机制切入，揭示了新质生产力推动企业绿色转型的路径，为企业借助新质生产力与媒体沟通提升碳绩效提供了经验参考，也为相关政策的制定提供了启示。

Abstract: This paper takes A-share listed companies in Shanghai and Shenzhen Stock Exchanges from 2012 to 2023 as the research sample, focusing on exploring the impact of new quality productivity on corporate carbon performance under the mechanism of media attention. The research finds that new quality productivity can significantly enhance the carbon performance level of enterprises. Mechanism tests show that new quality productivity enhances the carbon performance of enterprises by increasing media attention to them, that is, media attention plays a significant mediating role in this process. Heterogeneity analysis further revealed that the above-mentioned promoting effect was more pronounced in state-owned enterprises and those enterprises with lower ownership concentration. This study starts from the information transmission and supervision mechanism of media attention, revealing the path by which new quality productivity promotes the green transformation of enterprises. It provides experience references for enterprises to enhance carbon performance through communication with the media by leveraging new quality productivity, and also offers inspiration for the formulation of relevant policies.