数字经济赋能莱芜生姜出口价值链跃升研究

Research on the Leap of the Export Value Chain of Laiwu Ginger Empowered by Digital Economy

摘要: 山东省济南市莱芜区依托独特的自然资源和悠久的种植历史，成为当地的农业产业支柱与农产品外贸名片。基于莱芜生姜产业调研，系统梳理了莱芜生姜产业出口的发展现状与核心困难，提出了从数字化标准化种植、做深产品加工端和强化品牌营销、建立技术性贸易措施预警机制、优化市场结构、培育社会化服务体系、加强政策支持与保障等方面的针对性对策，为莱芜生姜产业出口高质量发展提供理论参考与实践路径。

Abstract: Relying on its unique natural resources and long-standing cultivation history, Laiwu District, City, Shandong Province has developed a pillar agricultural sector and a renowned agricultural export brand. Based on the research on the Laiwu ginger industry, this paper systematically sorts out the current development status and core difficulties of the export of the Laiwu ginger industry, and proposes targeted countermeasures from aspects such as digital and standardized planting, deepening product processing, strengthening brand marketing, establishing an early warning mechanism for trade barriers, optimizing the market structure, and enhancing policy support and guarantees. It provides theoretical references and practical paths for the high-quality development of the export of the Laiwu ginger industry.